CUSTOMMADE

By Maly Ly

As B2B decision-makers are becoming increasingly sophisticated in their consumption of trustworthy information and reliance on digital media before making business relationships or purchases, B2B marketers must turn to new audience engagement solutions. For brand marketers seeking innovative ROI, SourceMedia’s Custom Microsite solution offers a long-term content marketing opportunity to help promote brand awareness, convey thought leadership, and generate leads. 

Working collaboratively with our clients, we will design, develop and manage a custom-branded microsite from conception to completion. The microsite could comprise of relevant content such as original editorial articles by a dedicated custom editor, repurposed articles from SourceMedia’s industry leading publications, as well as white papers, case studies, events, or rich media provided by the sponsor. It’s a collective solution to publishing all your best brand-generated content at one source for information-seeking customers. As part of the sponsorship, we would also create a fully comprehensive audience development campaign including dedicated emails, ad banners and promotion in our e-newsletters to help drive traffic to the microsite. Additionally, to help measure effectiveness, performance metrics reports and lead reports can be provided for further business development.

By sponsoring a Custom Microsite program, brand marketers have a turnkey opportunity to reach and establish relationships with our premium niche audiences across the financial services and business technology markets. Here are a couple samples of custom microsites recently produced by SourceMedia:

Differentiating Today’s Bank: Winning Customers While Controlling Costs
Sponsor: Adobe LiveCycle
Brands: American Banker, Bank Technology News, USBanker
http://adobe.americanbanker.com

Data Warehousing Center
Sponsor: Oracle Exadata
Brand: Information Management
http://oracle.info-mgmt.com (offline)