By Maly Ly
I’m often asked, “What is custom media and why does it matter?” Because traditional advertising isn’t enough anymore.
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More Than Just an Ad
In Custom Media, we provide content marketing solutions to sponsors that want to educate their customers, enhance their position in new markets, and foster relationships/business opportunities. Whether it’s a conference daily, web seminar, podcast or microsite, we collaborate with sponsors to produce custom programs across SourceMedia brands and audiences. Content marketing, custom publishing, or custom media – for an advertiser, it means finding creative solutions to engage their best clients and stretch media dollars further.
The Age of Engagement
As we’ve all experienced, the media and marketing landscape has changed significantly with the advent of technology and growing sophistication of consumer expectations. The world of publishing is evolving and content is more ubiquitous than ever. Consumers, both B2C and B2B, are looking to be engaged with and not merely advertised to. They’ll look for the information they need and most likely buy from those sources. During these times of globalization and economic uncertainty, it’s even more important for marketers – our clients – to extend their effectiveness through custom media.
To learn more about custom media solutions, click here for an interactive presentation from SourceMedia.
For another straight-forward perspective, I also recommend reading The New Rules of Custom Publishing (For Publishers): Nine Key Strategies for Creating a World-Class Content Marketing Company by Joe Pulizzi, Founder & Chief Content Officer of Junta42.
Tags: content marketing, custom media, custom publishing, joe pulizzi, junta42, publishers, SourceMedia, strategies
