January 22, 2010 by custommedia
By Maly Ly
As B2B decision-makers are becoming increasingly sophisticated in their consumption of trustworthy information and reliance on digital media before making business relationships or purchases, B2B marketers must turn to new audience engagement solutions. For brand marketers seeking innovative ROI, SourceMedia’s Custom Microsite solution offers a long-term content marketing opportunity to help promote brand awareness, convey thought leadership, and generate leads.
Working collaboratively with our clients, we will design, develop and manage a custom-branded microsite from conception to completion. The microsite could comprise of relevant content such as original editorial articles by a dedicated custom editor, repurposed articles from SourceMedia’s industry leading publications, as well as white papers, case studies, events, or rich media provided by the sponsor. It’s a collective solution to publishing all your best brand-generated content at one source for information-seeking customers. As part of the sponsorship, we would also create a fully comprehensive audience development campaign including dedicated emails, ad banners and promotion in our e-newsletters to help drive traffic to the microsite. Additionally, to help measure effectiveness, performance metrics reports and lead reports can be provided for further business development.
By sponsoring a Custom Microsite program, brand marketers have a turnkey opportunity to reach and establish relationships with our premium niche audiences across the financial services and business technology markets. Here are a couple samples of custom microsites recently produced by SourceMedia:
Differentiating Today’s Bank: Winning Customers While Controlling Costs
Sponsor: Adobe LiveCycle
Brands: American Banker, Bank Technology News, USBanker
http://adobe.americanbanker.com
Data Warehousing Center
Sponsor: Oracle Exadata
Brand: Information Management
http://oracle.info-mgmt.com (offline)
Tags: audience engagement, brand awareness, content marketing, custom microsite, lead generation, SourceMedia, thought leadership
Posted in Custom Media Publishing, Microsites | Leave a Comment »
December 19, 2008 by custommedia
Tags: custom media, vbr
Posted in Custom Media Publishing, sales | Enter your password to view comments.
December 19, 2008 by jenniferliptow
By Jennifer Liptow
As Rob Whitaker noted in his well-worded post (really, read it if you haven’t already), 2009 promises to be a year full of unique challenges in our marketplace. With this in mind, I think it’s more important than ever to offer clients targeted and creative solutions to meet their particular marketing needs.
Our job here in Custom Media is to help fill your sales toolbox with a host of products and services you can customize for your clients. One such service that you may not be as familiar with is custom content development. As a publishing company with a solid track record of delivering expert material to our readers, we are the ideal candidate to offer this kind of service.
Let me give you some examples of how specialized content can help your clients meet their goals. Suppose your client has a monthly e-newsletter that she sends out to customers. (We can create e-newsletters, too, but that’s another blog entry.) She wants to cover practice management, but doesn’t have the staff resources to develop well-written and researched pieces or the time to manage the process. We can work with her to determine topics and assign and edit articles, giving her quality content she can use to better communicate with her customers.
Or, perhaps your client has created a resource center on his website, and needs articles on a variety of topics to populate the site. We can use a combination of original and repurposed articles to help him meet his content requirements. I’m not talking about filler; I’m talking about real information that provides real value to your client’s target audience.
Here’s a handy bulleted list of areas where content creation can come into play:
- Podcasts
- Web Seminars
- White Papers
- Single-Sponsored Inserts
- E-newsletters
- Microsites
- Insert Your Idea Here (Suggestions always welcome)
In closing, quality content counts. We can help your clients create the content their customers will want to read and refer back to again and again.
Posted in Custom Media Publishing, content, products | Leave a Comment »
December 19, 2008 by jessicawiner
Tags: content marketing, email, web seminars, Yesmail
Posted in Custom Media Publishing, SourceMedia, marketing | Enter your password to view comments.
December 18, 2008 by custommedia
Posted in Uncategorized | Enter your password to view comments.
December 3, 2008 by custommedia
Tags: custom, Management, opportunities, revenue, rob whitaker, sales
Posted in Custom Media Publishing, Management, Perspectives, sales | Enter your password to view comments.
November 5, 2008 by custommedia
By Maly Ly
I’m often asked, “What is custom media and why does it matter?” Because traditional advertising isn’t enough anymore.
Click now to learn more!
More Than Just an Ad
In Custom Media, we provide content marketing solutions to sponsors that want to educate their customers, enhance their position in new markets, and foster relationships/business opportunities. Whether it’s a conference daily, web seminar, podcast or microsite, we collaborate with sponsors to produce custom programs across SourceMedia brands and audiences. Content marketing, custom publishing, or custom media – for an advertiser, it means finding creative solutions to engage their best clients and stretch media dollars further.
The Age of Engagement
As we’ve all experienced, the media and marketing landscape has changed significantly with the advent of technology and growing sophistication of consumer expectations. The world of publishing is evolving and content is more ubiquitous than ever. Consumers, both B2C and B2B, are looking to be engaged with and not merely advertised to. They’ll look for the information they need and most likely buy from those sources. During these times of globalization and economic uncertainty, it’s even more important for marketers – our clients – to extend their effectiveness through custom media.
To learn more about custom media solutions, click here for an interactive presentation from SourceMedia.
For another straight-forward perspective, I also recommend reading The New Rules of Custom Publishing (For Publishers): Nine Key Strategies for Creating a World-Class Content Marketing Company by Joe Pulizzi, Founder & Chief Content Officer of Junta42.
Tags: content marketing, custom media, custom publishing, joe pulizzi, junta42, publishers, SourceMedia, strategies
Posted in Custom Media Publishing | Leave a Comment »
October 24, 2008 by custommedia
By Maly Ly
Welcome to the CUSTOMMADE blog for views from the SourceMedia Custom Solutions Group!
Follow the CUSTOMMADE blog. From custom publishing to web seminars to digital media, there’s never a dull moment in the SourceMedia Custom Solutions Group. Read along for perspectives and experience from custom media.
Find out what’s new in Custom Media. With so many changes and opportunities in the world of publishing, here’s your starting point to learn about all things custom. We’ll be showcasing ideas and innovation from the outside world, spotlighting the innovative programs sold here at SourceMedia, and engaging your feedback. You’ll also gain an inside perspective from some of our guest bloggers of the week.
Join the conversation. We want your input! Please post and share your comments, questions and ideas with us.
Visit this blog again soon or subscribe to the RSS feed and never miss what’s happening in media matters from CUSTOMMADE.
Tags: conference dailies, custom media, custom publishing, dedicated dialogues, digital editions, e-books, e-newsletters, live events, Microsites, on-demand events, podcasts, print supplements, videocasts, web seminars
Posted in Custom Media Publishing, SourceMedia | Leave a Comment »
